Traceability
We strongly believe in the importance of traceable meat. And we’re proud to provide detailed information on every farm and farmer we work with.
Revel Meat Co. has always worked with a select group of local ranchers to ensure that every product we process is traceable and meets our standards for environmental sustainability and animal welfare.
Our USDA Local Food Promotion Grant & Traceability Program
In 2021, we were awarded a USDA Local Food Promotion Grant to implement an expanded traceability program at our butcher shop and processing facility. This program allows us to keep digitized records and show full traceability of the animals we process.
The primary goal of this program is to help small and midsize ranchers compete in a saturated market while increasing access to traceable meat in Portland and beyond. This grant allowed us to work with a dozen ranchers and offer them traceability tools and technology free-of-charge.
ERP Management Systems
With the grant funding we were able to implement an extensive ERP (Enterprise Resource Planning) system—a kind of integrated business management suite—to track traceability information from our ranchers along with our own humane handling protocols and other important information. This ensures that every step of the process is carefully traced and recorded.
QR Codes on Packaging
Every Revel Meat Co product sold at retail is labeled with the farm’s name and a QR code linking to our website, which shares more about the farm and their farming practices.
The Benefits of Traceable Meat
When meat is traceable, customers have the information to make purchasing decisions that feel good for them and their families. Meat traceability also helps small-scale farmers, processors and retailers differentiate themselves and gain visibility in the marketplace—which supports the overall integrity and diversity of our regional food systems.